WILLIAM L. MACDONALD

Bill weighs in on complex cases and marketing initiatives for EBS. Over his decades-long career, he founded three leading firms in the executive compensation and benefits industry: Compensation Resources Group, Inc. (CRG); Retirement Capital Group, Inc. (RCG); and the Merrill Lynch Executive Compensation Group. In 2012, Bill founded PleinAire Strategies, revenue growth consultants, which he manages simultaneously while working at EBS. Bill has built an enviable reputation for innovation in executive benefits for innumerable public and privately held firms.

He wrote Retain Key Executives, a breakthrough compendium published by Commerce Clearing House on the recruit-retain-reward challenge; MERGE, Simplify the Complex Sale and MERGE 2.0, New Strategies to Pinpoint How Prospects Buy. He lectures at the Conference Board, World at Work, Forbes CEO Forum, and the Young Presidents’ Organization (YPO). A marketing graduate of Northeastern University and Harvard Business School’s President’s Program on Leadership, Bill lives in Indian Hills, CA with Eileen, his wife. They raised two accomplished children and now enjoy the rewards of five grandchildren.